With Content Marketing Institute’s Joe Pulizzi and Robert Rose

Each quarter OpenView Venture Partners invites its portfolio companies to participate in one to two day events to learn more about key topics for expansion stage software companies. 

Boston, MA October 19, 2011-- Last week expansion stage venture capital firm OpenView Venture Partners hosted its portfolio companies for a 2-day workshop on content marketing. The workshop was organized by the OpenView Labs team to help the portfolio companies improve their execution against content marketing strategies and specifically how to best develop a content marketing plan to attract and retain new customers.