by Ian Everdell

 

Mother’s Day, one of the largest gift-giving events of the year, presents an opportunity to optimize your website and take advantage of the spike in online sales.

According to a study by the National Retail Federation:

 

• The average amount expected to be spent on Mother’s Day this year is $152.52.
• 66.4% of people surveyed said they would be buying flowers for Mother’s Day
• Clothing (32.8%) and jewelry (31.2%) will also be popular gift choices.