Image, Video & Personalization Take Center Stage

by Kyle Grant
http://www.mediative.ca

For Facebook the message has been clear: Develop a clean and consistent interface with personalization at its center point. Yesterday, Facebook unveiled a complete revision of its News Feed to become cleaner, emphasize photos, and allow Facebook users greater control to customize their experience.

Photos and mobile are clear keys to Facebook’s longevity. About 50% of News Feed posts on Facebook now contain a photo; up from only 25% in 2011. As mobile devices with high quality cameras make it easier to snap and upload photos, it is clear that photos and videos are becoming the entry point for people’s Facebook experience.