The guide discusses the purpose of Google's rich snippets and how businesses can utilize the tool to help their business grow.

HigherVisibility announced on Tuesday the release of a new guide that discusses one of the more technical aspects of SEO: rich snippets.

Rich snippets are a feature that appears in Google search results pages that allow a search result listing to provide supplementary information. When properly utilized, rich snippets can increase a company’s click-through-rate and even provide more leads.