ASEOHosting, a provider of SEO-focused hosting services, has released an advisory that emphasizes why writing clarity is an important key to helping marketers successfully serve their brands.

“When writing copy, whether for a website or an advertising spot, keyword choice is not the only thing that matters,” says Daniel Page, Director of Business Development at ASEOHosting. “It’s imperative that brands understand how their audience speaks and thinks, and how they will perceive a particular word or phrase. As one might expect, different demographics tend to have different perspectives of the world, and those perspectives color their interpretation.”