Google has made the decision to phase out tracking cookies. Terry Cane, COO of SEOHost.net discusses what this means for advertisers.

Terry Cane, COO of SEOHost.net (https://www.seohost.net), believes Google's decision to phase out support for third-party cookies isn't as bad as some have made it out to be.

The search giant announced last January its intent to remove support for cookies in its Chrome browser within the coming two years. Earlier this month, the company further clarified its plans in a blog post from Director of Product Management for Ads, Privacy, and Trust David Temkin. It will no longer rely on any identifiers to target its advertisements, nor will it support brands that do.