Another Step in the Right Direction

Terry Cane, COO of SEOHost.net (https://www.seohost.net), believes Google's decision to phase out support for third-party cookies isn't as bad as some have made it out to be.

Last January, the search giant announced its intent to remove support for cookies in its Chrome browser within the coming two years. Earlier this month, the company further clarified its plans in a blog post from Director of Product Management for Ads, Privacy, and Trust David Temkin. It will no longer rely on any identifiers to target its advertisements, nor will it support brands that do.