Certain parameters affect how much businesses need to pay for their pay-per-click ads. Learn how an ad's Google Quality Score can affect the fee for every click.

Pay-per-click (PPC) advertising is a common method for businesses to appear on the front page of Google's search results. These ads show up above the usual search results, appearing in front of more users. However, not many people know how Google scores or grades these ads. Actual SEO Media, Inc. can explain how an ad's Google Quality Score can affect how much advertisers spend and save with paid searches.