An in-depth analysis of Google Business Profile insights by vertical in 2021 shows massive shifts in consumer behavior in 2020 and 2021.

According to Rio SEO, many industries saw Google Business Profile metrics surge in April 2021, around the time when mask restrictions began to ease throughout the U.S. and prior to the delta variant. This insight is just one of the many findings from the newly published report from Rio SEO, the leading local marketing platform provider for enterprise brands, agencies, and retailers.