by Matt Jackson
http://www.webwisewords.com

Quality versus quantity is a debate that has loomed over the link building stage for some time. It is hardly a well-guarded secret that link quality is, now more than ever, more important than the sheer weight of links a site has. The algorithms that the search engines use have evolved greatly from their first incarnation. Primarily the focus was on link numbers, sites with a greater number of links from any source were deemed to be sites of value. However, where it was once necessary to concentrate on building links you should now be geared towards building a link profile.