How To Develop A Powerful USP for Your Direct Marketing Business


 Admin    21 Oct
 None    General

by Justin Michie

by Justin Michie
http://www.justinmichie.com

One of the first steps in creating a marketing plan is developing a USP, or Unique Selling Proposition (sometimes called a Unique Selling Point or a positioning statement). A USP is an ultimate statement of benefit, or the single most compelling reason why a customer should buy from you over your competition. In a short, meaningful, specific sentence, a USP describes your primary distinguishing feature to your target market and lets them know what's in it for them if they do business with you.








This news item is from Promotion Data
https://promotiondata.com/news/how-to-develop-a-powerful-usp-for-your-direct-marketing-business.html