by Ben Finklea
http://www.volacci.com

In my previous Title Tag article, I introduced the title tag and told you what it is and why it's so important. Now let's discuss how to write a tag that Search Engines (and your customers) will love.

There are two competing forces pulling for your title tag's attention. First, the search engines use your title tag to help determine where in their engine your website fits. Second, your customers will see and use your title tag to help them determine if your site has what they're looking for and to remind them what your site is about when they see it in their bookmark list. A good title tag takes care of both.