If you hand someone a traditional, black and white paper business card, chances are they are going to just put it in their purse or wallet and forget about it. Or they might even just throw it directly into the trash.

However, if you hand a customer an unconventional, unique business card, they might just remember it. And, if you are really fortunate (or if you design a really unique card), they might even use your card to call you up and give you their business.