by Jody Nimetz
http://www.enquiro.com

If you take any marketing course in business school, the Five P's of Marketing are ingrained into you from day one. Collectively these 5 P's (sometimes 4, depending on the text) make up what we as marketers call the Marketing Mix. While there are some variations to the P's, they generally consist of:

Product - the product or service offered to the customer
Price - pricing strategies with the goal of meeting a desired profit margin or costing structure
Place (Distribution) - distribution of the product/service to your target market
Promotion - communication and endorsement of your product/service to a customer
People - service marketing and the level of customer service you provide to your customer