by Jody Nimetz
http://www.enquiro.com

Every organization needs them, has them, and measures them. Or do they?

No matter what your industry, competitive marketplace, or target market, the only way to assure success is to make informed decisions from quantifiable data. The stronger the data, the more likely you will make the right decision. So what is the 'them' that I am referring to above? Key Performance Indicators.

Key Performance Indicators (KPI) are what separate the 'winners' from the 'try agains;' and knowing not only what to measure, but also how to measure it and what it all means, is what separates and defines levels of success.