by Rob Sullivan
http://www.enquiro.com

I was at SES in New York last year and I was amazed at how many people it drew. This year I was unable to attend but have been keeping up with the sessions on various blogs and industry news sites, but it sounds like it was bigger than ever.

One thing that struck me is how the focus seems to be finally shifting from techniques and tactics to a more rounded approach where the user actually plays a part.

Imagine that? The search user is actually beginning to impact how we perform search engine marketing.