by Brenda Wrighthttp://www.enquiro.com
Some time ago I was discussing website marketing content with a new client.
It seemed that no matter what content and writing style we suggested to the client, he simply did not agree. He knew what he wanted to see when he got to a website, and we were simply off base.
Unfortunately, he was not his website's target audience. In fact, his target audience was (and still is) female. Even though the client was balking at our suggestions, we were clearly building a rapport. So I asked him directly, "What percentage of your customers are men?"
His answer was a slightly muffled, "10 per cent."