Direct Response Group, a leading New York search engine optimization company and Long Island advertising agency, has released a free guide to help webmasters understand Google Penguin 2.0 and other ranking factors.

Melville, NY - June 20, 2013 -- Direct Response Group, LLC (http://www.DirectResponseGroup.com), a leading New York search engine optimization company, has published a free PDF guide assisting webmasters and small business owners understand the recent changes in Google that may be impacting their websites.