by Gord Hotchkiss

Last week, I started my con­ver­sa­tion with Jim Lecin­ski, author of the new ebook from Google: ZMOT, Win­ning the Zero Moment of Truth. Yes­ter­day, Fel­low Search Insider Aaron Gold­man gave us his take on ZMOT. Today, I’ll wrap up by explor­ing with Jim the chal­lenge that the ZMOT presents to orga­ni­za­tions and some of the tips for suc­cess he cov­ers in the book.