by Gord Hotchkiss
http://www.mediative.ca

For the past several columns, I’ve been talking about disintermediation. My hypothesis is that technology is driving a general disintermediation of the marketplace (well, it’s not really my hypothesis -- it’s a pretty commonly held view) and is eliminating a vast “middle” infrastructure that has accounted for much of the economic activity of the past several decades. It’s a massive shift (read “disruption”) in the market that will play out over the next several years.