Tailwind, leveraging its demand generation expertise, human-technology integration, and consumer research capabilities, will drive clients’ digital media, brand, and profits through lead generation, performance display, and analytics & testing services.

Today, digital agency Sitewire (http://www.sitewire.com) officially launched its new demand generation/performance marketing agency Tailwind (http://www.findyourtailwind.com). In its 16th year providing paid media expertise to improve lead generation activities and ultimately profits for its partners, Sitewire has spun off Tailwind into a laser-focused, dedicated entity.