Rio SEO’s New Whitepaper Analyzes Google My Business Search, Views, and Conversion Trends By Vertical for 200,000+ Enterprise Brand Locations Globally

Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has published original research which details the impact of COVID-19 on the local search landscape for multi-location brands.

The study primarily focuses on Google My Business (GMB) metrics, such as search, views and conversions from the period of January 1, 2020, to December 31, 2020. The industries looked at in this whitepaper include business services, financial services, hospitality, healthcare, retail, and restaurants. The data, drawn from a sample of more than 200,000 international business locations, revealed key insights into consumer search behaviour and actions taken across the aforementioned verticals.