by Jinger Jarrett
http://www.askjinger.com

Although Alexa's search results are driven by Google, this is a definite must in your search engine marketing plan.

The reason is that Alexa will provide statistics about your website that no other search engine or web directory will provide.

These statistics include:

• Your site ranking on the internet
• What sites are linking to yours
• Detailed traffic statistics
• Site thumbnails
• Site Speed

These are just a few examples.