Google’s Pay Per Gaze: Traditional Media Channels become Performance Media


 Admin    30 Aug
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by Kyle Grant

by Kyle Grant
http://www.mediative.ca

The longtime adage of “I know that 50% of my adveristing is working, I just don’t know which half” may be coming closer to an end. Google is devising a way to track engagement with more traditional advertising channels. Users are usually bombarded with advertisements continuously throughout the day; however, Google’s Pay-Per-Gaze Technology may let advertisers know just how effective their ads are and how their ads stand out from the constant competition for the consumer’s attention.







This news item is from Promotion Data
https://promotiondata.com/news/googles-pay-per-gaze-traditional-media-channels-become-performance-media.html