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Google’s New Focus On Helpful Content Shakes up Digital Marketing’s Go-To SEO Playbook

by Admin

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As the uncontested search engine leader, changes in Google’s new reinforcement learning algorithm can make or break a company’s online traffic. How do businesses adapt their digital marketing strategies to avoid losing traction? Derek Chew, CEO of Fullmoon Digital, explains that digital marketing is not just about 1’s and 0’s.

Cracking the latest code to rank among the coveted top three spots of Google’s search results can be an elusive challenge. A business may enjoy a steady stream of leads from top-ranking content only to discover it has lost ground after an algorithm change. Google is continually adjusting its search engine ranking system and user interface, averaging 12 changes per day, keeping digital marketers on their toes.(1) Google’s most recent algorithm change, the “helpful content” update, is designed to reward content written for people by people rather than for search engines using AI technology.(2) Derek Chew, CEO of Fullmoon Digital (FMDM), maintains that the foundations of successful digital marketing remain the same regardless of what methods Google employs.

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SEOHost.Net Principal: Google's Recent Data Reporting Bug Demonstrates the Inherent Fragility of SEO

by Admin

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Terry Cane, Chief Operating Officer of SEOhost.net, considers the implications of a recent bug with Google Ads and Analytics.

Terry Cane, COO of global SSL service domain registration and SEO hosting provider SEOHost.net https://www.seohost.net), has commented on a bug that occurred in Google Ads and Google Analytics last month.

As reported by The Search Engine Journal, Google Ads Liaison Ginny Marvin confirmed the existence of a data reporting bug that caused reports to display either incorrect data or no data. The bug, which first surfaced on July 15, persisted until July 20. The cause has not yet been revealed.

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SEOHost.net Principal Discusses DuckDuckGo's Allegations Against Google

by Admin

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"When you think of search engine optimization, search engine marketing, or advertising, Google is inevitably the company that comes to mind…This gives it an inordinate degree of influence."

Terry Cane, COO of global SSL service domain registration and SEO hosting provider SEOHost.net (https://www.seohost.net) has expressed concern over an accusation made by one of Google's competitors.

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It's not enough to remove technical errors from your website to rank well on Google

by Admin

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Article by Axandra
SEO software

Technical errors can block search engines from accessing your web pages. Unfortunately, it is not enough to fix these technical errors. You need more to get high rankings on Google and other search engines.

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SEOHost.Net Principal: Google's New Tool is an Important First Step

by Admin

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"...Silicon Valley Must Do More"

Terry Cane, COO of global SSL service domain registration and SEO hosting provider SEOHost.net (https://www.seohost.net), praised the release of a new policy released by Google in late October but noted that it was only the first step.

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Google has released a new ranking algorithm update

by Admin

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Article by Axandra
SEO software

Google has released a new ranking algorithm updates. It tries to rank high-quality product review content higher than superficial reviews. This is not a core update. It mostly affects searches for reviews, e.g. "marvel champions lcg review". According to Google, the update will take most of December to complete.

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Google: the difference between discovering, evaluating and indexing

by Admin

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Article by Axandra
SEO software

If you want to be listed on Google, Google must be able to discover, evaluate, and index your content. What's the difference between these steps and how can you facilitate the process?

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How Google Quality Score Effects the Amount Each Click on a PPC Ad Costs

by Admin

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Certain parameters affect how much businesses need to pay for their pay-per-click ads. Learn how an ad's Google Quality Score can affect the fee for every click.

Pay-per-click (PPC) advertising is a common method for businesses to appear on the front page of Google's search results. These ads show up above the usual search results, appearing in front of more users. However, not many people know how Google scores or grades these ads. Actual SEO Media, Inc. can explain how an ad's Google Quality Score can affect how much advertisers spend and save with paid searches.

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Google's Penguin update can target whole websites

by Admin

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Article by Axandra
SEO software

When Google released the latest Penguin update, they said that the update was about devaluing spammy links. Google would simply ignore the bad links and the website would not be demoted because of these links.

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Search engine optimization for international websites

by Admin

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Article by Axandra
SEO software

Is your website available in multiple languages? Do you sell your products internationally? If you have an international website, you have to ensure that Google and other search engines index your web pages correctly. This article helps you to get your web pages into the right local versions of Google.

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