A great functionality that was introduced to the Bing Ads interface is the ability to duplicate your Google AdWords campaigns through their Bing campaign import tool. The tool interfaces with the Google API directly and allows you to select your campaigns after using your Google account to log in and navigate to your account.
Once the appropriate campaigns have been selected to import, Bing does all the heavy lifting for you generating all the appropriate campaigns and copying over most of the settings.
In an online video, Google's Matt Cutts answered the question of another Googler, John Mueller. If your website has an archive of hundreds of thousands of pages, should you add these pages at once or in stages?
Spammers beware! This summer, Google is going after black-hat and link spammers. In a video on YouTube, Google’s Matt Cutts announced 9 things that Google will do within the next months. How do these changes affect the position of your web pages in Google’s search results and what can you do to protect your rankings?
On May 14th, Bing & SEMPO jointly hosted the second annual SEMPO Canada Search Summit. Topics included social media and search marketing, mobile search, Bing Ads product improvements, analytics, reporting, SEO audits & measuring SEO metrics. Mediative presented a controversial topic in comparing elements of Bing Ads vs. Google AdWords. Suffice it to say, the presentation was well received, even by Bing Ads representatives present on the day.
Yesterday, Matt Cutts shared an update on what’s coming up from Google in the next few weeks. He made mention of Penguin 2.0 which appears to be a substantial update on the original Penguin. The goal of Penguin 2.0 appears to be to reduce the rank of sites that are using black-hat SEO techniques that includes items such as keyword stuffing, cloaking, or participating in link schemes.
Many people are not aware that links to other websites can have a positive influence on the rankings of their web pages on Google.
The reason for that is that Google uses 'long clicks' to determine the quality of a search result. Understanding this ranking factor will help you to improve the position of your pages on Google's search result pages.
It seems like Google still does not know what to do with their Local Search product. Things again appear to be changing on the Local front as Google recently removed the link to Places search. The link, which had been previously located in Google’s “More” drop-down menu option, is no longer there. What this means is that local businesses can only be found via search (paid or organic), Google+ Local, or Google Maps.
Do you sometimes get search results that are unexpected and hard to explain? The reason for that might be that Google displays fake search results to fool spammers. This has a major influence on how you should optimize your web pages.
A new search engine tries to challenge Google. It doesn't rely on backlinks and it actually delivers good results. Could this be a real alternative to Google? How can you make sure that your website will be found in this search engine?