AI is evolving quickly. Media buzz claims that the new ChatGPT tool is ready to replace copywriters and take over the world of digital marketing. Derek Chew, CEO of Fullmoon Digital Media, clarifies AI's role in digital marketing, including where it shines and where it falls flat.
Over the past 15 years, artificial intelligence (AI) has become such a fixture in everyone's daily activities that many people are unaware of how often they are actually interacting with it. The Pew Research Center surveyed 11,004 U.S. adults to measure their awareness of the presence of AI technology in their day-to-day lives. From GPS traffic updates, fitness watches, banking, and personalized online shopping experiences, 30% of Americans were considered to have a high level of awareness, 38% had a medium level, and 31% were not as conscious of just how much they interact with AI on a daily basis.(1) The AI-powered Chat Generative Pre-Trained Transformer (ChatGPT), a next-generation natural language processing tool launched in November 2022, has been promoted as a time- and labor-saving device for writing and research from school papers to multimedia applications. It is also demonstrating its usefulness in digital marketing. But could AI simply replace people and take control of the digital marketing profession? Derek Chew, CEO of Fullmoon Digital, explains that AI is a powerful tool — but only truly effective when combined with human expertise.
As the uncontested search engine leader, changes in Google’s new reinforcement learning algorithm can make or break a company’s online traffic. How do businesses adapt their digital marketing strategies to avoid losing traction? Derek Chew, CEO of Fullmoon Digital, explains that digital marketing is not just about 1’s and 0’s.
Cracking the latest code to rank among the coveted top three spots of Google’s search results can be an elusive challenge. A business may enjoy a steady stream of leads from top-ranking content only to discover it has lost ground after an algorithm change. Google is continually adjusting its search engine ranking system and user interface, averaging 12 changes per day, keeping digital marketers on their toes.(1) Google’s most recent algorithm change, the “helpful content” update, is designed to reward content written for people by people rather than for search engines using AI technology.(2) Derek Chew, CEO of Fullmoon Digital (FMDM), maintains that the foundations of successful digital marketing remain the same regardless of what methods Google employs.
Joint study into higher education recruitment strategies indicates foundational marketing tactics are missing the mark in execution.
Research conducted by UPCEA, the leading association for professional, continuing and online (PCO) education, in collaboration with Search Influence, a higher education digital marketing agency, shows that higher education institutions targeting non-traditional students do not reach and recruit prospective students to their full potential. The results of the newly released study reveal that the majority of schools lack search engine optimization (SEO) skills, knowledge, strategy, and effective reporting to leadership.
Presscart is changing the way businesses go about obtaining press coverage by streamlining the process for a more efficient PR solution.
The launch of an AI-powered publishing platform, Presscart, is causing a stir in the PR industry. Aiming to address some of the issues that companies run into with getting published online, Presscart makes obtaining press coverage easy and affordable. David Jiang, co-founder, is bringing his background in sales and marketing, as well as his experience building and working with e-commerce businesses, to the table in order to make it easier than ever to leverage the power of press through their newly launched Presscart.
SEO.co, a seasoned digital marketing company, has declared that it is broadening its operations to Salt Lake City in Utah. This growth was initiated by the agency as an attempt to better meet their customers’ needs located across the mountain west and beyond with even more excellence than before.
SEO.co, a leading digital marketing agency, announced today that it has expanded its operations to Salt Lake City, Utah. The expansion is part of the company's ongoing efforts to better serve its clients in the mountain west and beyond.
Leading SEO agency offers scalable content marketing services using ChatGPT and other tools for scaling quality landing page and blog post production.
SEO.co, a top provider of nationwide SEO services, has disclosed its expanded offerings which now include scalable content marketing with ChatGPT. The novel service will enable customers to leverage the power of ChatGPT's colossal language model to formulate premium, captivating content writing that is optimized for search engines.
Brands looking to partner with Synup can now use a 30-day free trial to kickstart their efforts. With Synup’s updated performance-driving listings feature and 11 new publishing partners, enterprising businesses can bolster their local SEO strategy.
Synup, a leading SaaS provider of local and digital marketing solutions, today announced significant enhancements to their local listings and reputation management product. The company added 11 new publishing partners, expanding their network to 70+ providers. Synup also announced their newly-available free trial - the first of its kind in the local marketing industry.
Leading SEO company teams with SEO expert Michael Cottam to deliver expert marketing results in the luxury chauffeur niche.
Leading SEO agency, SEO.co has teamed up with longtime search expert and SEO consultant Michael Cottam (https://www.michaelcottam.com) to help one of the leading companies in the competitive luxury transportation niche improve its organic search growth over the past year.
SEO Werkz, a leader in both local and national SEO and digital marketing services across hundreds of industries, is proud to announce some of its major recent acquisitions for the year 2022!
SEO Werkz has been in operation for over nine years, providing Utah and national business clients with varied digital marketing solutions ranging from search engine optimization and on-site optimization to paid ads, social media marketing, and much more. Here's a breakdown of the company's most notable acquisitions for the year 2022.