Site Promotion

Search Engine and Online Marketing Optimization

by Admin


18 Feb
 None    Site Promotion

by Danny DeMichele

Most reputable Online Markers, whether they are from multi-million dollar e-commerce mega-sites or small companies with just a few employees, know the importance of high Search Engine Rankings by the top search engines.

Large firms can afford to dedicate several full time staff members to a Search Engine Optimization (SEO) program, or write five-figure checks every month to out-source the project to a specialized SEO company. While many small companies don't have that luxury, there are companies such as VNS Search Marketing that provide superb SEO programs at affordable prices, programs that deliver results.

Any company can realize a decent amount of success in their SEO efforts if they follow the guidelines we will cover in this article. Improving your Search Ranking can have a very significant impact on your bottom line. The higher your Search Engine Rankings, particularly if you appear on the first page of Google, Yahoo and MSN hits, the more traffic you will see on your web site, increasing your potential to turn that traffic into revenue.

Find your keywords that convert to sales

by Admin


15 Feb
 None    Site Promotion

Copyright by Axandra.com
Web site promotion software

Having high rankings on search engines is pointless if these rankings don't convert to sales. It's better to have high rankings for 10 keywords that convert to sales than high rankings for 100 keywords that only bring you visitors.

For that reason, it is important to find the keywords that work best for your business. By focusing on these keywords, you can greatly increase your revenue.

BMW.de Got Banned & So Can You

by Admin


14 Feb
 None    Site Promotion

by Rob Sullivan
http://www.enquiro.com

By now you've probably heard that BMW.de was removed from the Google index for spamming.

They were using a combination of Javascript and Doorway pages to rank for terms they shouldn't have ranked for (such as used cars).

What BMW.de was doing was creating a bunch of doorway pages with no useful content at all, and optimizing them to rank highly for terms. A search engine crawler would index the content and since crawlers can't execute javascript they would merely index the page.

Google Base - SEO Opportunity

by Admin


08 Feb
 None    Site Promotion

by Rob Sullivan
http://www.enquiro.com

When you own a website your quest generally is to be top ranked in Google. Whether its in the top position or merely above the fold, ideally you want to be where the most eyeballs will see you and hopefully click on your link.

But many times that is an extremely difficult task to achieve organically. Especially when you are competing with sites that have been on the web for years, have huge reputation and PageRank and thousands of incoming links.

Effective or Irritating: The Use of Pop Windows in Internet Marketing

by Admin


04 Feb
 None    Site Promotion

A few years ago, pop-up windows were all the rage in Internet marketing. What is a pop-up window? It's a window that suddenly pops up when the visitor clicks on a hot linked graphic or hyper linked text. Pop up windows are often smaller than the existing browser window and display on top of the existing page the visitor is viewing.

It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up one would try and close them out before another one came. This is precisely why we have seen the decline in the use of pop-up windows on the Internet today.

Seven Low Cost Pay Per Search Engines Guaranteed to Jump Start Your Business

by Admin


03 Feb
 None    Site Promotion

Like large companies, small business and home business owners need to advertise. When it comes to advertising dollars, small businesses don't have the budgets of large companies. They must be more careful about how and where dollars are spent.

Because small businesses and home businesses typically don't have the budgets to hire search engine marketers to optimize their websites for first page ranking, the best way to get found on the internet is to use Pay Per Click Advertising.

Pay Per Click Advertising is an online advertising format that enables you to place your advertisements at or near the top of search engines for your keywords based on the amount you bid.

Link Building Campaign

by Admin


02 Feb
 None    Site Promotion

by Tom Shivers
http://www.capturecommerce.com

Is your goal to get more traffic on your Website without spending a lot of money? Is it important that your Website is easy for your prospects to find on the Web? Though there are many things that contribute to a quality, well-positioned Website, increased link popularity - done properly - will establish your business as trustworthy on the Internet and bring more referrals.

Artful Link Building - Link Baiting

by Admin


24 Jan
 None    Site Promotion

by Rob Sullivan
http://www.enquiro.com

Since the early days of search engines, inbound links have been important tools used to gauge a site's importance. In fact Google is built on that premise and even has an algorithm - the PageRank algorithm - which is used to determine that link popularity. Yahoo! and MSN also use links to varying degrees to determine the popularity or importance of a website.

Granted in today's search engine marketing landscape links aren't as important or influential as they once were but don't let anyone fool you. Links still are an important aspect to any SEO campaign.

When you do link building it should be pretty clear that you must request links from highly important sites like DMOZ and Yahoo! Directory as well as other industry relevant directories.

But what next? After you've acquired 10 or 20 topical directory links what does the average site owner do next?

People judge your book by the cover

by Admin


20 Jan
 None    Site Promotion

Copyright by Axandra.com
Web site promotion software

It's difficult to get high rankings on search engines. It's a lot of work and it takes some time until people can find your site for search terms that are relevant to your business.

When people find your web site through search engines, you must keep them on your site and you must convince them. A new study that was recently published in the journal "Behaviour and Information Technology" shows how important it is to make a good first impression.

Using Feeds to Promote Your Site

by Admin


05 Jan
 None    Site Promotion

by Rob Sullivan
http://www.enquiro.com

I love web feeds, also known as RSS or XML feeds. They are so flexible and can provide you with so much information.

That's why in this week's article I'm going to explain how you too can develop a deep admiration for feeds. This is because the use of feeds is growing and will continue to do so in the coming year. If you aren't into feeds by now my question is why not?

Everywhere you look, feeds are available. We have feeds available for all our articles on this site. In fact, if you look to the right of this article you will see the common bright orange "XML" icon denoting the URL to our feed. Below that you will also see we've given you a handy link to add this feed to your Google home page, as well as your my Yahoo! page and even your "MyWeb 2.0" page.

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