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Copyright Axandra.com
Web site promotion software
Yahoo has filed a new patent with the name "Link based spam detection". It's another attempt from Yahoo to improve the relevancy of their search results by detecting links from link farms and other shady link sources.
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by Jeff Conduct
http://www.conductsearch.com
To stay relevant or even solvent, a company must keep itself informed. That's why research, of both the in-house and outsourced varieties, is essential. At ConductSearch.com keeping tabs on who's doing what in the marketplace is key to our success, and it doesn't matter whether our information comes via mailman or email - at the end of the day, it's still content, right? Recently, I happened to come upon the work of a reliable investment banking firm that specializes in Chinese tech research, New York Global Securities. I learned that New York Global thinks as highly of search advertising's positioning in China as I do of it was here in America. They initiated coverage of a major Chinese Search Engine, Baidu (which translates to 'a hundred times'), with a 'Buy' rating.
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by Rick Tobin
http://www.enquiro.com
This week, the Wall Street Journal has done something quite revolutionary. As one of the most popular newspapers in the US, with a worldwide average daily circulation of over 2.6 million, it is second to only USA Today in domestic readership. In fact, since its inception in 1889, the newspaper has never missed a print and has won the coveted Pulitzer Prize 29 times. In the business community, its acumen and austerity are only rivaled by that of the London Financial Times. Traditionally, the Wall Street Journal has come to personify the three-piece seersucker suit of modern capitalism, not really the revolutionary press that was Pravda. So that being the case, what has the Wall Street Journal done that is so revolutionary this week, the online version, the largest paid subscription news site on the Web with upwards of 720,000 paid subscribers, is FREE.
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by Gord Hotchkiss
http://www.enquiro.com
Let me quote some rather startling numbers to you from a recent eye tracking study we did. In the study, we looked at where people first looked on a search results page, where they first scanned a listing, and where they eventually clicked.
First of all, we gave participants a number of different scenarios that involved looking to a search engine to help them make a purchase. We used Google, Yahoo and MSN in the study. In all cases, on all 3 engines, the vast majority of people first glanced at the top sponsored listings. In eye tracking parlance, we call this a fixation, or a momentary pause of the eye. On Yahoo, 84% of the first fixations were on the top sponsored when they appeared, on Google it was 81%, and on MSN it was 87%. So, almost 9 out of every 10 people start looking at the search results page by at least glancing at the top sponsored.
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by Hilco van der Meer
http://www.webdesignboost.com
Cascading Style Sheets (CSS) is a simple mechanism for adding style (e.g. fonts, colors, spacing) to Web documents, that gives both web site developers and users more control over how pages are displayed.
The following article gives you five reasons why you should use Cascading Style Sheets.
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by Gord Hotchkiss
http://www.enquiro.com
April has been a tough month. At last count, I've been in 9 different cities (not including my home), a ski resort, on 4 different airlines for a total of two dozen flights and connections, in 8 different hotels, at 6 different shows, and have also packed in assorted client and organizational meetings. I've been spending more time with search marketers than my family, and that can't be a good thing. As lovely as Anne Kennedy, Greg Jarboe, Kevin Lee and Dana Todd are, I'm pretty sure we're not related in any way. And I actually had to nix at least two shows from the agenda. It could have been worse!
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