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A Look at Slogans

by Admin

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by S. Housley
http://www.feedforall.com

Let's take a look at slogans and how just a few words can say volumes. A slogan is a memorable phrase used in conjunction with a political, commercial, or religious advertisement. Slogans are used to convey a deeper meaning. Slogans can be used to elicit emotions, or the slogan might paint a visual image that implies something more.

When considering a slogan or a tagline, keep in mind your objectives. What image do you wish to portray? Slogans should be short, but not to the point of being pithy. Slogans should conjure positive images and distinguish the value your company or product provides.

The best way to analyze slogans is to look at a few.

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B2B Tech With KnowledgeStorms VP Jeff Ramminger

by Admin

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by Manoj Jasra
http://www.enquiro.com

Last week I had the privilege of speaking with KnowledgeStorm's Jeff Ramminger. Jeff is KnowledgeStorm's Executive Vice President, Products, Technology & Marketing and has been working there since April 2000. Jeff's immense insight in the area of B2B Tech made for a very interesting interview. So here it is...

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The effect of bad neighborhood links on your web site rankings

by Admin

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Copyright by Axandra.com
Web site promotion software

Linking to other web sites can hurt your rankings if you link to the wrong web sites. Links to web spammers or "bad neighborhoods" on the web can have a negative effect on your rankings on Google and other search engines.

A Google official has recently commented on bad neighborhood links and how they affect your web site rankings on Google.

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SEO Services, What To Look For

by Admin

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Search engine optimization has evolved into a competitive, growing industry. There are plenty of hoaxes and scams on the web. It seems that as the Internet grows more complex, so do the scams. Choosing an effective company can be quite a challenge. There are many factors to consider when hiring an SEO service. This article gives advice on how to select a credible website optimization service.

Assess the services and credibility of the SEO company. Customer service is always the key factor that one should look at. There are many ways of assessing an SEO service. One can try to inquire by placing a call or by sending an email to the company. Depending on the courtesy and time of response, you can initially assess its customer service. Does the company provide an "about us" page on their website? A reputable online business will provide an informative look at the personal side of their company and who they are. Look for other company details such as, the company address and location.

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Pay Per Click (PPC) Marketing For Beginners

by Admin

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by Paul Wolbers
http://www.paulwolbers.com

Here is a simple guide for getting started with PPC advertising. You should find it to be complimentary to your overall marketing program and a good start to finding traffic while you continue to build your natural search engine placement.

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A Guide To Website Content Styles - Get Personal

by Admin

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Website content comes in many different guises, each providing their own worth and their own benefits for certain situations. In this article we'll look at using a personal style of writing in a bid to 'get to know' your website visitors and persuade them that your site is both personable and trustworthy.

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Using 'Whois' To Identify Scam Websites

by Admin

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by Paul Wolbers
http://www.paulwolbers.com

Who, exactly, stands behind that website on your screen? Does that web page really belong to the company it claims to represent?

A handy little applet, known as a "Whois", can tell you who is behind a web page before you make that final click or download that free offer.

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MSN SEO Techniques

by Admin

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Why bother with SEO For MSN?

One of the most common preconceptions with SEO is that if you optimize a site for the benefit of Google then you will rank well with other search engines. However, the big three search engines (Google, Yahoo, and MSN) all use different algorithms that demand different things. Google has a mixed bag but certainly leans towards inbound links whereas Yahoo loves keyword dense content sites. This leaves us with MSN, whose primary consideration when determining their search results seems to be heavily based on internal linking structure and inbound links. But these are far from the only SEO techniques you need to consider.

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Dynamically created pages and Googles new way to deal with them

by Admin

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Copyright Axandra.com
Web site promotion software

Dynamically created web pages often cause problems with search engines. If your web pages are dynamically created, it's likely that many search engines have difficulty to index them.

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Testing and Optimizing your Traffic

by Admin

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You can have the most fluid, creative, perfect business website in your chosen field but if your marketing and promotional efforts do not bring users to your website it is useless. An important aspect of building your business successfully is knowing what pages of your website your users are viewing most often and for how long and what pages they are on when they exit your website.

Tracking Software is necessary to compile this information and once you start building these reports, you will be able to properly decide how to improve your website and the online sales process for your marketing and promotion.

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