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A lot of people get tempted by good looking web templates. Some template vendors even offer do-it-yourself kits to their customers. Web templates are designed by experts, using the latest designing software. They look stunning, compared to web pages developed by other means. While readymade templates offer several advantages, they have some disadvantages too.
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by Jody Nimetz
http://www.enquiro.com
Increasing amounts of direct online competition is the single factor that is propelling B2B marketing to innovate, create lateral economic solutions, and revise corporate strategies.
As I discussed in a previous article on B2B Marketing in 2006, B2B marketing in 2006 means that for us, success is as much about finding the right person as it is about being found by the right person. It isn't as easy as it used to be, competitors are adopting new solutions for targeting prospects, while the available online real estate (the Search Engine Results Pages (SERPs) of the search engines) is becoming overcrowded. At the same time, prospects are becoming more search savvy, choosing to redefine queries rather than search subsequent pages. What does this mean? It means that it is becoming increasingly difficult for businesses to be found by the right person, especially seeing as Google has replaced book cases of catalogues and rolodexes of business cards. Online competition means that B2B marketers need to position their companies in the best search engine, the best ranking, for the best query.
It's really still a game of location, location, location.
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by Justin Michie
http://www.justinmichie.com
Search Engines are the foundation of the internet information highway, and most website owners are at least somewhat interested to know how they can get their site to appear in search engine listings without too much technical complication. But they don't only want their site to appear, they want it to appear on the first page of listings for their relevant topic. Here are some simple tips on Search Engine Optimization (SEO) which can get you started in the right direction.
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by Justin Michie
http://www.justinmichie.com
One of the first steps in creating a marketing plan is developing a USP, or Unique Selling Proposition (sometimes called a Unique Selling Point or a positioning statement). A USP is an ultimate statement of benefit, or the single most compelling reason why a customer should buy from you over your competition. In a short, meaningful, specific sentence, a USP describes your primary distinguishing feature to your target market and lets them know what's in it for them if they do business with you.
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by S. Housley
http://www.feedforall.com
According to Matt Cutts, there are over 100 factors that affect search engine ranking. For those of you who don't know, Matt is a Google guy guru, he is employed by Google but writes an independent blog and shares information related to Google and search engine optimization. Unfortunately, of those 100 items that account for search engine ranking, there are only a few that webmasters can actually control.
Unless you are a interested in an exercise of futility, it is important to only focus on those ranking factors that you, as a webmaster, can control and influence.
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Copyright 2006 Lloyd J. Scott
There are several methods of advertising on the Internet. Some are free, some are low cost, while others are insanely expensive. The first thing you will need to look at is how much you are willing to pay for traffic, and how far your advertising dollar can go.
Let's say you have got a great idea, and your website is now complete. You are ready to open for business but where are your customers? Simple - you are going to have to go out and get them. It sounds easy, but advertising can be a pitfall that can cripple many e-businesses.
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by Michael Rock
http://www.theinternetpresence.com
Screw up your META Tags and get 20 Years in Prison!
That's right! You read that right! If you misuse your Meta tags you could get up to 20 years in prison for it according to the 'Adam Walsh Child Protection and Safety Act'. With this law it is an offense for any website to use Meta tags in a way that misleads children by tricking them into 'viewing material constituting obscenity.' The penalty doubles to 20 years if you intentionally use the Meta tags to deceive children.
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