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by David Callan
http://www.akamarketing.com
It is rather interesting that most people do not take free online marketing tools seriously. Never mind that there is plenty of evidence around and even more examples of web sites and online entrepreneurs who have taken off in a hurry using only free online marketing tools.
In a way this reaction is not surprising because we have been brought up in world where we have been taught to firmly believe in the facts of life. One of the major facts of life is that there is no such thing as a free lunch and nothing valuable costs nothing.
While all this is true, most people have failed to realize that the World Wide Web has arrived with its' own unique and rather unorthodox but highly effective set of rules.
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By S. Housley
http://www.feedforall.com
Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.
It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.
There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.
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by Gord Hotchkiss
http://www.enquiro.com
My suspicion is that Matt Cutts leads a pretty normal existence most times. Matt can probably walk through most rooms without attracting too much attention. But twice a year, when Matt's in a room, Paris Hilton could walk through in a thong and not get a second glance. Every spring and fall, Matt holds court with his people. They are the webmasters of the world, and to them, Matt's a rock star.
Up to this past week, I had never met Matt. I'd heard about him, of course. One of the early hires at Google. The man who fights the never ending battle of the Spammer. The man who reached out to the webmaster community to try to shed some light into the dark corners of Google's ranking algorithm. When I did meet him at Webmaster World, I was surprised. For a man who literally holds the power of online life and death for many webmasters, Matt's just a really nice guy. He's affable, approachable, self effacing and pretty darn funny. This is not the dark Sith overlord of the Googleplex. This is the kind of guy you'd like to grab a beer with.
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by Jody Nimetz
http://www.enquiro.com
The other day I was checking search engine rankings for a few of my clients. I was noticing some trends with their results in Google. It seems as if their rankings had gone up for a few months during their peak seasons. Then when their "busy season" tailed off, rankings fell a bit. While this may not seem extraordinary, it got me thinking? Are the search engines smart enough to index and rank websites based on seasonality? What about sites where seasonality is not a factor? Are search engine results seasonal?
So I checked a few more of my clients and sure enough the same trend seemed to appear. It is common sense to think that if your business is seasonal you are going to have a "peak" season and "off" season. Is this the same for search engines? Is there seasonality online? Do the search engines have "peak" seasons and "off" seasons? Well, possibly if you consider that they perform major updates a couple of times throughout the year. This could be considered their "peak" season(s)
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