by Admin
by Gord Hotchkiss
http://www.enquiro.com
This Tuesday, a bomb dropped on the search marketing community. It started, as so many stories do now online, with a simple blog post. After 10 years, Danny Sullivan was leaving Search Engine Strategies and Search Engine Watch. Jaws could be heard dropping around the world. Danny is synonymous with both the shows and the site. And ten years is an eternity in this biz. We just always assumed that Danny's involvement with the two franchises was like bedrock, so permanent you take it for granted. There were others involved, many others, all integral to the success, but make no mistake, this was Danny's gig. The thought of SEW and SES without Danny just didn't jive. Within hours, there was a litany of tributes to Danny Sullivan on his blog. It was almost as if a head of state had passed on. We collectively caught our breath and wondered what was next.
by Admin
by S. Housley
http://www.feedforall.com
Articles are excellent tools to generate web traffic and product interest. Writing articles, may sound easy enough, but it is important that you write the proper types of articles to attract interested readers. Follow these simple steps to create compelling and interesting content.
by Admin
I was compelled to publish this article after noticing several SEO specialists writing in reference to meta tags being dead or obsolite. Meta tags are not dead. I will be the first to say, meta tags are utilized by all major search engines and are very much in use and extremely important to search engine ranking. If you need proof of how important meta tags are, try removing your meta tags and watch what happens to your search engine positioning. Your site will plummet to the depths of the unvisited web. Meta tags are frequently an overlooked factor which can improve the ranking of most any website.
by Admin
Copyright Axandra.com
Web site promotion software
Many webmasters focus on getting more traffic to their web sites. While getting visitors is very important, it is much more important to increase the conversion rate of your web site.
This article will tell you why improving your conversion rate will have a much higher effect on your web site than getting more traffic.
The conversion rate of your web site is the ratio of sales to visitors to your web site. If your web site gets 30,000 visitors per month and 300 of these visitors purchase something from your web site then your conversion rate is 1/100 or 1%.
by Admin
by Jim Kreinbrink
http://www.mysitefeed.com
There are several ways to create RSS feeds for your website. Some site owners and webmasters may find it helpful to use a RSS feed hosting service like mySiteFeed.com, while others may want the RSS feed to come from their own site. There are, of course, advantages and disadvantages to each approach.
by Admin
by WebWiseWords
http://www.webwisewords.com
Newsletters have massive potential to promote your business, sell your products, inform your potential customers, and retain existing customers. They can increase affiliate sales, market new products, or keep your customers informed of changes.
An informative newsletter will help to develop a powerful and profitable mailing list but to do this you must ensure that your newsletter content is as strong as it can be. Too many newsletter authors make the mistake of over-selling. Customers and leads will soon become bored of reading page after page of marketing material and instead want to be informed, educated, excited, and even entertained.
by Admin
by Cory Bates
http://www.enquiro.com
Google Talk started out as a simple tool exactly one year ago today, with your basic IM functions including both voice and text chat. It was having a slow build into the mass market, but there really hasn't been any reason why someone should stop using their MSN or Yahoo! messengers outside of the clean interface and Apple iChat style bubbles. More recently, Google Talk added features that make it more appealing to the demanding IM public, including file transfer, song title display, and the piece de resistance - which no other IM tool has perfected - voicemail. Now they're talking! (pardon the pun) It appeared as if Google had its sights set more on the VOIP market than the chat market, targeting services at the level of Skype and its EBay partnership. What does all this mean? I've adopted Google Talk more readily, not necessarily as my main chat, but it has a place in my taskbar now.
by Admin
When you begin the task of acquiring quality and relevant backlinks to your website there are many factors that can increase or decrease your search engine rankings. This article outlines the difference between good and bad backlinks.
A quality backlink pointing to your site should be in the same category and relevant in content to your website. The page where your link is located should be indexed by Google and the page should also have a Google page rank. The webpage where your link is located should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 out-going links are less relevant to the search engines. Having your link posted on this type of webpage can affect your search engine rankings in a negative way. Other excellent techniques of acquiring backlinks are directory submissions, posting articles, blogs and forums.
by Admin
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Gassime would never consider himself famous. He's a very gentle, very kind man who happens to run a small hotel in Florence, Italy called Hotel Europa. He quietly goes about his business, welcoming guests, making sure rooms are clean and ready, and ushering people to tables in the small breakfast room. There is nothing unique about the Hotel Europa on via Cavour either. It's probably similar to many small hotels in Florence, and throughout Italy. It boasts just two stars out of five, is in a converted convent that's hundreds of years old, and has a handful of modest but clean rooms.
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