by Admin
Website content comes in many different guises, each providing their own worth and their own benefits for certain situations. In this article we'll look at using a personal style of writing in a bid to 'get to know' your website visitors and persuade them that your site is both personable and trustworthy.
by Admin
by Paul Wolbers
http://www.paulwolbers.com
Who, exactly, stands behind that website on your screen? Does that web page really belong to the company it claims to represent?
A handy little applet, known as a "Whois", can tell you who is behind a web page before you make that final click or download that free offer.
by Admin
by Admin
by Admin
You can have the most fluid, creative, perfect business website in your chosen field but if your marketing and promotional efforts do not bring users to your website it is useless. An important aspect of building your business successfully is knowing what pages of your website your users are viewing most often and for how long and what pages they are on when they exit your website.
Tracking Software is necessary to compile this information and once you start building these reports, you will be able to properly decide how to improve your website and the online sales process for your marketing and promotion.
by Admin
by Jody Nimetz
http://www.enquiro.com
My previous column discussed dealing with increasing amounts of competition in the B2B world. It is no secret that B2B companies are facing increasing amounts of online competition. Many times competing for the prime real estate means dealing with category killers and competition that can be considered direct (a distinct industry competitor) or indirect (those sites that are vying for the same real estate on a SERP but are not necessarily a true competitor that provides a similar solution). Indirect online competition can also come in the form of .gov or .edu sites. B2B sites that are ranking well in the search engines and have a proven solution are effective in dealing with indirect competition due to the relevancy factor.
by Admin
by Admin
by Sharon Housley
http://www.feedforall.com
RSS is not quite a household word, but technically astute individuals are adopting the use of RSS feeds at an alarming rate. If you are interested in jumping on the bandwagon, but not quite sure of where to start, consider following these simple RSS feed tips to maximize feed compatibility and make your feed stand out from the crowd.
by Admin
The domain name of a website is often one of the most overlooked aspects of web development. Yet, when it comes to marketing, it is potentially a very powerful tool. Businesses looking to establish an online presence should use their website to assist in company or product branding whereas stand alone websites can promote their pages in the search engine results.
by Admin
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