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Article by Axandra
SEO software
There are many things that you can do to improve the rankings of your web pages on Google and other search engines. Some things are more difficult to do than others. Here are 6 easy optimization tips that you can use to improve the rankings of your website.
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Google has made the decision to phase out tracking cookies. Terry Cane, COO of SEOHost.net discusses what this means for advertisers.
Terry Cane, COO of SEOHost.net (https://www.seohost.net), believes Google's decision to phase out support for third-party cookies isn't as bad as some have made it out to be.
The search giant announced last January its intent to remove support for cookies in its Chrome browser within the coming two years. Earlier this month, the company further clarified its plans in a blog post from Director of Product Management for Ads, Privacy, and Trust David Temkin. It will no longer rely on any identifiers to target its advertisements, nor will it support brands that do.
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Kevin Miller’s Newest Guide Leverages his Learnings from GR0
Co-Founder and CEO of Los Angeles digital marketing agency GR0, Kevin Miller, has just released his newest guide in digital brand building in 2021, this time focusing on SEO and effective content strategies. He breaks down what licensed tools can provide for you and your agency, and which ones offer the most bang for their buck, allowing you to automate processes and extract the most value out of every piece of content. With these helpful tips and tools, you too will find yourself improving your Google ratings and establishing yourself as a trustworthy source of information on the web.
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The first-ever Street Fight virtual conference brings together brand marketers and technology innovators to discuss the latest trends in location-based marketing
Street Fight, the leading publication covering the intersection of businesses, local consumers, and digital technology, will hold the Street Fight Virtual Summit on May 4, 2021, with attendance open to all brand marketers and local technology providers. This first-ever virtual conference relaunches Street Fight’s Summit series of local marketing events, a popular showcase for thought leadership and networking since 2011.
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Article by Axandra
SEO software
Google's John Mueller said in a webmaster hangout on YouTube that Google checks the click-depth of pages to find the most important pages on a website:
"To give a sense of importance within your website you'd need to do that more with regards to internal linking. So less with just purely the sitemap and more kind of making it easy for Google to recognize when we crawl your site which of the pages you care about.
The most usual is like we would start with your homepage, depending on the website. But in many cases, we start with the home page and things that are linked from the home page we would see as being more important than things which are just like, I don't know, five or six steps distance from the home page."
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Zacharias, Co-Founder of GR0, gives his take on trends that will continue to have an outsized impact on digital marketing in 2021 and beyond.
Jon Zacharias recently authored a post detailing key trends defining the digital marketing landscape. As a leader and co-founder of GR0, one of the fastest growing digital marketing agencies in the country, Zacharias is acutely attuned to the evolving dynamics at play within his industry. In the blog post entitled, Digital Marketing Trends You Need to Know, Zacharias gives his take on trends that will continue to have an outsized impact on digital marketing in 2021 and beyond.
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New ROI Calculator Measures Potential Savings By Automating Campaign Fulfillment
TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities, today announced the availability of TapOrders and TapWorkflow, new campaign setup, delivery and task capture products for streamlining Google Ads campaigns in a single platform.
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Google has released a new algorithm update, featuring passage-based indexing. Terry Cane, COO of SEOHost.net, weighs in.
Terry Cane, COO of SEOHost.net has weighed in on a recent algorithm update released by Google, emphasizing that, although it won't change much about search engine optimization (SEO), it's still something that webmasters need to understand.
by Admin
Article by Axandra
SEO software
If you want to get high rankings on Google and other search engines, you need good keywords. If you optimize your web pages for the keywords that your customers are searching for on Google, you will get many more customers.
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Climb Marketing is offering a free suite of browser-based SEO tools to help digital marketing professionals with keyword research and metadata creation.
Digital marketing agency Climb Marketing has launched a free suite of browser-based tools to help Search Engine Optimization professionals improve efficiencies and adhere to industry best practices.
The tool suite is designed to help SEO and SEM professionals with keyword research, metadata optimization, and previewing search results. The individual tools include a keyword mixer for brainstorming search queries, a SERP preview tool to envision what a web page will look like in search results, and bulk testing tools for metadata to ensure the text adheres to the pixel length limits defined by search engines.
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