Top Reasons to Upgrade Your Website

Written by Skadi Gidionsen - Opus Design

Written by Skadi Gidionsen - Opus Design

Your website looks decent, you have gotten used to all its little imperfections, limitations and can work around things that are not perfect. There are no real reasons to upgrade your website, to invest considerable time and budget. It’s good enough – but is it?

For most companies and institutions, the website is the first impression their audience has of them. Sometimes, it is in fact the only chance you have to interest someone in your product. If you provide information, and it is difficult to find it or outdated, your visitors will likely leave and go to a competitor. So “setting and forgetting” is not a practice beneficial to your business.

ClickTale review - powerful web site and in page analytics - try it free

by Michael Bloch

by Michael Bloch
http://www.tamingthebeast.net

There are all sorts of analytics and web traffic statistics services around; and some even offer clickstream data whereby you can piece together the route a visitor takes through your web site.

Where these software applications and services usually fall down is showing you more granular details. For example, in the scenario where there may be multiple links to a certain page on any given page, what version and link placement did a visitor follow?

Marketing Production Costs Soar

: “21st Century Marketing Paradox” Drives Need for Marketing Automation And Mass-Customization

: “21st Century Marketing Paradox” Drives Need for Marketing Automation And Mass-Customization

Free white paper gives 25 examples of automation features that a wide variety of business types and industries can implement.

Gaithersburg, MD  February 3, 2011 -- Gold Lasso, a provider of multichannel marketing management technologies, today released a white paper detailing actionable techniques for the simplification of email marketing and multi-channel processes. The paper analyzes ways for business-to-business, business-to-consumer and government-to-citizen organizations to reduce cost and human error while remaining competitive online. “Marketing Automation for Everyone Explained and Implemented,” provides marketers a solid education on the technologies, implementation methods and caveats surrounding modern automation solutions.

Points to consider while patching your Operating System

Submitted by spec-india

Submitted by spec-india
http://www.spec-india.com

Unfortunately, no code that is millions of lines long is perfect, and security holes will always exist. One of the best ways to protect yourself is to make sure your system has the most recent patch levels installed. Rarely does a virus or worm attack a brand new vulnerability; rather, they attack known vulnerabilities for which patches exist. Typically, people who discover vulnerabilities will report them to Microsoft, and a patch is created and released along with the announcement of the vulnerability.

The Importance of Breadcrumb Navigation

by Jody Nimetz

by Jody Nimetz
http://www.enquiro.com

We have had a few questions about breadcrumb navigation as of late. The timing is uncanny as we were one of the first who reported the fact that Google is now displaying breadcrumb navigation in the organic listings of their search results.  For e-commerce sites or sites with clear navigation paths, this may prove to be extremely beneficial from an SEO perspective.

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