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Top-ranked national marketing conference series invites local marketers of all levels to explore 30+ sessions presented by professionals from Spotify, SiriusXM, LinkedIn, Salesforce and more
WHAT
Digital Summit Washington D.C. is a two-day, in-person conference that showcases marketing industry thought leaders who will present the current trends in today’s marketing sector. From renowned global leaders – like Spotify, SiriusXM and Salesforce – to local and regional experts, each 30-minute speaking session offers highly curated content formatted as an instructional “how to,” providing attendees with breakthrough strategies and actionable insights immediately applicable to their businesses. The conference is open to all levels of marketing personnel, from campus hires to industry professionals with 40+ years of experience.
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North Carolina-based Jenesis Software announced that it has acquired Chicago-based Search Marketing Resource (SMR) and SEM Resource on May 1, 2022. This acquisition opens the door to broadening the digital marketing platforms offered and to delivering more value to both JenesisWeb customers and SMR customers.
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Terry Cane, Chief Operating Officer of SEOHost.Net, discusses the potential impact an updated sidebar could have on the search engine results page.
Terry Cane, COO of global SSL service domain registration and SEO hosting provider SEOHost.net (https://www.seohost.net), today expressed her opinion on a possible update to the Search Engine Results Page (SERP) that would see the addition of a sidebar to the search engine.
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Ad spend losses from click fraud might reach $68 billion worldwide in 2022, a recent Juniper Research study predicts. With those kinds of numbers, says Heavyweight Digital co-founder and managing director Roy Dovaston, click fraud is ‘highly likely to affect most UK businesses in the near future’. To stop click fraud in its tracks, Heavyweight Digital has added Microsoft Ads functionality to its click fraud-blocking system.
This functionality is especially critical for UK businesses, Dovaston points out. Although US losses look to top the affected countries, UK losses will likely land in the top five. He adds, ‘For that reason, it’s a prudent move for UK advertisers to harden their pay-per-click advertising against click fraudsters proactively. That’s why we added the Microsoft functionality and are working feverishly on a Facebook Ads one’.
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TitleTap, the leading provider of law firm and title company websites, announces their new content marketing service, called Socialite™, that automatically publishes relevant content to their websites and drives more traffic from both social media and search engines.
“Our customers are busy delivering amazing service experiences and often struggle finding time to procure and publish content their audience cares about. Socialite™ streamlines this process, increases website traffic and supports higher SEO rankings,” stated TitleTap CEO, Dean Collura.
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Lead generation is a top priority and a challenge for marketers. DesignRush reached out to experts to discover the most effective lead generation channels in 2022.
According to Ruler Analytics, 91% of marketers say that generating leads is their most important goal. And despite 53% of them spending at least half of their budget on lead generation, 37.1% still find it challenging to drive high-quality leads. As leads are not equal, businesses should focus on the channels that generate the most qualified leads.
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Digital marketing spend is expected to reach $146 billion by 2023. DesignRush reached out to experts to discover the biggest digital marketing mistakes businesses make.
According to Forrester, digital marketing spend will have a compound annual growth rate (CAGR) of 9% and will reach $146 billion by 2023. With Statista’s report highlighting that 63% of the global population is online, it is clear why businesses use digital marketing as a tool to build a reputation and drive growth.
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Terry Cane, Chief Operating Officer of SEOHost.net, considers the implications of the lawsuit by software company Droplets against Yahoo! regarding the wider search market.
Terry Cane, COO of global SSL service domain registration and SEO hosting provider SEOHost.net (https://www.seohost.net), believes the outcome of the patent lawsuit between Yahoo! and Droplets could have significant implications for the wider search engine market.
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Taking place on May 23-24 in Philadelphia’s bustling Center City neighborhood, Digital Summit Philadelphia 2022 will feature 30+ sessions presented by national brands and local experts that unlock practical insights and breakthrough strategies for marketing professionals
Digital Summit Philadelphia will be held on Mon., May 23, 2022 - Tues., May 24, 2022, at the Philadelphia Marriott Downtown in Philadelphia, PA. The two-day, in-person conference will feature a line-up of industry thought leaders and visionaries from renowned companies like Spotify, Deloitte, LinkedIn, Sirius XM, Crayola, Charles Schwab and Cinematic Music Group — in addition to local and regional companies and marketing agencies — who will present the newest and best practices in email marketing, content management, digital advertising, lead generation, social media, Search Engine Optimization (SEO), analytics and more. Each of the 30+ 30-minute speaking sessions is formatted to be instructional “how to” talks that provide attendees with actionable tactics to help catalyze their companies' growth and refine their understanding of the best practices in marketing.
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