HigherVisibility, Search Engine Land’s 2017 SEO Agency of the Year, has published a comprehensive resource entitled “What is SEO? The Beginner’s Guide to Search Engine Optimization” to round out the first quarter of 2018.
The guide, written by HigherVisibility Managing Partner Scott Langdon, provides a comprehensive look at Search Engine Optimization as both a practice and global industry, starting with the fundamentals of SEO and walking readers through the way things work and, more importantly, why they work. In breaking down the different aspects of SEO, Mr. Langdon aims to give readers a roadmap of potential paths to success and pitfalls to avoid along the way, whether through internal practices or the hiring of an SEO agency. The guide also provides historical context regarding some of the changes Google has made to their search algorithm over the years, bringing readers up to speed with current best practices.