While attending the SMX Advanced Tradeshow in Seattle a great question was asked and sparked an interesting debate: “Where do you invest your first marketing dollar? In SEO or PPC?”
This is a very interesting question and not an easy one to answer. The answer basically comes back to performing a gap analysis. A Gap analysis is simply a measure of where you are now and where you need to be. Looking at your campaign objectives and goals we can easily determine what your end goal is. What is it that you are looking to achieve from your online search campaigns and what’s more how important is this goal? Simply put is online search another customer touch point or a key acquisition tool driving the economic engine of your company?