by Rebecca Mayneshttp://www.mediative.ca
When online banner ads first came on the scene, the concept was revolutionary and changed the face of advertising. Despite the grand entrance, however, banner ads became seen as a pest, bombarding users, and causing them to actively avoid them. Several years, and many tests later, best practices for banner advertising have been established to guide marketers towards creating successful campaigns that encourage users to actually click on the ads. Banner advertising is now a proven, and highly effective way to bring targeted traffic to your site, or landing page.