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How to react to ranking drops

on 15 Oct  Posted by Admin  Category: Site Promotion  

Article by Axandra
SEO software

Google has released quite a few ranking algorithm updates during the past few weeks. Have your rankings dropped? This article will help you to recover your rankings.

Normal fluctuations are not the same as ranking drops

The lower search results usually fluctuate much more than the top search results. If your website is new in the top 5 results, you can expect more fluctuation than websites that have been listed in the top 5 results for a longer time.

You can also expect higher fluctuation if the keywords are related to a hot topic. If Google shows results that are marked with "two hours ago", or "one day ago" then it's likely that the keyword is related to such a hot topic.

If your website was ranked in the same positions for several weeks before the rankings dropped, you should take a closer look at the changes.

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