Perhaps you've redesigned your website and are wondering if search engine marketing (SEM) or search engine optimization (SEO) is right for your business. Or maybe you don't trust most search engine marketing companies to do what they claim they will do. Maybe you feel like you are running in place, spending money on SEM but not seeing the results you anticipated. Or you feel abused because your site is re-optimized every time you work with an SEO company and still no results.
This article will help you recognize the legitimate, ethical SEO and search engine marketing companies as opposed to those who are making unsubstantiated claims. Armed with this info, you will be able to sort out the claims an SEM company makes and drill into the claim enough to expose the truth.