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The Importance of Analytics

on 19 Sep  Posted by Admin  Category: Internet Related  

by Rob Sullivan
http://www.enquiro.com

I was recently reading some new research out which discusses the ROI being generated by PPC and SEO. While the conclusions were no real news to me, what I did find interesting (And somewhat concerning) was that half of the respondents didn't measure, or couldn't distinguish return on paid versus organic traffic.

Why, in this day and age, are there still search marketers who aren't measuring return? I gotta say: Come on people!

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