The Importance of Analytics

by Admin

19 Sept
 None    Internet Related

by Rob Sullivan

I was recently reading some new research out which discusses the ROI being generated by PPC and SEO. While the conclusions were no real news to me, what I did find interesting (And somewhat concerning) was that half of the respondents didn't measure, or couldn't distinguish return on paid versus organic traffic.

Why, in this day and age, are there still search marketers who aren't measuring return? I gotta say: Come on people!

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