Google’s Death Grip and Search Snapshots

by Admin

23 Dec
 None    Search Engines

by Gord Hotchkiss

Considering that I’ve devoted the last 6 months to exploring the impact of brand in search in this column, I do have a bit of a backlog of other issues to deal with, so today I’d like to clear the decks on at least two issues. Last week, I was in Park City, Utah for the Search Insider Summit. As usual, a number of insight comments bubbled to the top over the 3 and a half days. This time, many of them were centered on the Google hegemony. In fact, on Day 2, we tackled that very question with Danny Sullivan, Jeff Pruitt, President of SEMPO (day job: iCrossing) and John Tawardros from iProspect. What did we resolve? Not very much, but that didn’t make the conversation any less interesting.

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