PPC vs affiliate marketing and fraud

by Admin

26 Oct
 None    Internet Related

by Michael Bloch

I was recently reading the comments on a report regarding escalating pay per click fraud and a few commenters said advertisers should switch to affiliate marketing as it was fraud free. Unfortunately, this isn't true.

The comments came after a recent survey published by Click Forensics that states overall industry average click fraud rate was 22.3 percent for the third quarter of 2010, up from 18.6 percent reported for Q2 2010 and the 14.1 percent rate reported for Q3 2009.

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