The Five Ps of Marketing: Do They Apply to SEM? - Part 2

by Admin

23 Jun
 None    Internet Related

by Jody Nimetz

As discussed in part one of the Five P's of Marketing, the Marketing Mix is made up of the following variables.

Product - the product or service offered to the customer
Price - pricing strategies with the goal of meeting a desired profit margin
Place (Distribution) - distribution of the product/service to your target market
Promotion - communication and endorsement of your product/service to a customer
People - service marketing and the level of customer service you provide to your customer

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