If you are new to the domain of Internet marketing, then you must have heard the term PPC or Pay Per Click quite a few times by now. It is one of the first campaigns that you will discover when you start as a new Internet marketer. PPC is a formula for Internet marketing, which online business owners use to price online advertisements. In a Pay Per Click program, the online advertiser pays the Internet publisher a certain amount for every click it gets, no matter whether a sale is made or not.