Most people know that in today's shifting business climate, having a website is no longer optional, but a necessity for those who wish to succeed. The lack of a website instantly conveys a negative image about a company, no matter what industry the business is a part of. The fact is, however, just having a website is no longer enough. As competition increases each and every day, it is becoming more and more important to have a site that is both highly functional and extremely well-designed. A well-designed site will not only bring in more users, but will likely keep them there as well.