by Admin
by Gord Hotchkis
http://www.enquiro.com
Last week, I looked at ways that B2B search marketing is different than search campaigns aimed at consumers. I looked at how risk avoidance was an overriding concern. Also, a B2B purchase is almost always an item on someone’s to do list, so they have little patience for being “immersed” in experiences or heading down navigational dead ends on a website. Today, I’ll look at two other ways that B2B buying behaviors differ from those in the consumer marketplace:
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