The Tricky Intersection of Social and Search

by Admin


01 Oct
 None    Internet Related

by Gord Hotchkiss
http://www.mediative.ca

People don’t trust search ads. At least, 64% of people don’t trust search ads.

Apparently, search is not unique. According to the same research, nobody trusts ads of any kind. That’s not really surprising, given that it’s advertising. Its entire purpose is to make us suddenly want crap we don’t need. Small wonder we don’t trust it.

But you know what we do trust? The opinions of our friends.

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